Dinosaurs Spur Holiday Fun 

Through my employer Zipline Logisitics I was able to give a gift to a child at Nationwide Children’s Hospital this holiday season. We filled our office Christmas tree with paper bulbs that listed small wish items from patient families. We could grab any items we were willing to purchase on their behalf.

I immediately grabbed the bulb that said toy dinausors. There is a book about toy dinosaurs that I absolutely love. It is the epitome of imagination and fun (in my opinion!) In fact, the creators of the book have a full Facebook community that I love even more.

What the Dinosaurs Did Last Night, and Dinovember, imagined and created by Refe and Susan Tuma, are incredible. The authors have convinced their children that their plastic dinosaurs come alive when they sleep. Not unlike Elf of the Shelf, the dinosaurs are staged to look as though they’ve created turmoil somewhere in the house overnight. Mischievous, curious, and comical. The dinosaurs get into kitchen messes, art and office supplies… really everything. It’s fantastic. They break the rules, have innocent fun, and explore all that’s around them.

The idea of gifting a child the original book by the Tumas, along with actual toy dinosaurs makes me giddy! I can only imagine all the new connections that could grow in a young mind. So many adventures, hours of creating, and storytelling.

One of the reasons I enjoy the Dinovember Facebook community is because followers submit their own dino mishaps. Knocked over toy bins, spilled flour, paint on walls… parents and kids collectively get into the effort. (As a marketer, I geek out at all the quality user-generated content.) Additionally, the Tumas have published numerous other dinosaur adventure books for their community to read. All of which continue to spur more creativity.

Although small, this is the favorite gift I am able to give this year. I hope the child who has an interest in toy dinosaurs finds endless joy in their new avenue for exploring.


Greenery – Color of the Year 2017

As a marketer and a consumer I am fascinated with trend forcasting. Perhaps that’s why I am so enamored with the annual announcement of Pantone’s Color of the Year. The organization selects a single color from its monumenous collection that “represents a snapshot of what’s happening in our global culture and that serves as an expression of a mood and attitude.”

The ability to synthesize our current state of mind into a singular color fascinates me. I enjoy the capsule and historical record the company creates with their Color of the Year program.

For 2017 the selection is Pantone 15-0343, “a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore, and renew, #greenery symbolizes the reconnection we seek with nature, one another, and a larger purpose amid a complex social and political landscape.”

The public’s reaction to the color announcement is also entertaining. So far, comments are very positive for #greenery, but 2015’s Marsala caused some disruption. No matter the color, I have a personal tradition of changing my nails to match 🙂

Another reason why I enjoy this announcement so much is the collaboration opportunities that emerge. So far, Pantone has announced that their doing an experiential partnership with Airbnb. The potential is endless… I’m thinking tree houses, tropical greenery, spa experiences, hiking trips… 

It seems like Pantone is spot on with their observation that the public needs something refreshing and relaxing in 2017. I look forward to seeing how more brands and designers incorporate the color into their work this coming year.